2021 National Craft Month, Artist Introduction Social Campaign
The POWER of K
The POWER of K is Kelly Kingdon's felted art endeavour.
Kelly creates artwork that is inspired by flora and fauna utilizing a 2D wool felting technique similar to painting.
The Ask:
Social Media Campaign - 2021 National Maker Month:
Development of a month long campaign in March 2021 to celebrate and highlight Artists and Makers. Content was created to discuss different craft and art mediums in support of National Maker Month. This campaign was utilized to launch the POWER of K Felted Art on Instagram and Facebook and develop an immediate sense of community and knowledge share between the artist and her followers. Amount of reach from month long campaign of 3 posts/week: Over 5,600 Unique Impressions
Craft Session Highlights included Felting, Knitting and Crochet.
Maker Highlight posts included Canadian Makers and Artisans with mixed disciplines.
Process timelapse videos on subjects from image transfer, 3D & 2D details and project finishing.