Nestlé Canada

Nestlé Canada has more than 2,000 brands, from global icons to local favourites.

The Ask:

Package Icon development:

Development of a Made in Canada (MIC) Icon to be placed on all Frozen division CPG goods (Single serve to Major Retail Multipacks), English, French and Bilingual versioning.

Point-of-Sale Icon development:

Using the Package icon as basis, develop an eye-catching icon for use on Point-of-Sale materials such as sidewalk signs, aisle blades and freezer header cards.